Our Story

Ánimo: To fill the breath. To infuse with spirit, to animate and revive.

Founded in in 2019 by dear friends Nadine and Judy (after many years of planning and the stars finely aligning) the Ánimo Store and Yoga Studio set up home on Roman Road in East London and came to life in the virtual world too.

We work with brands that we love and use ourselves. Brands that have authentic and kind people behind them. Everything you see is hand-picked and tested by us -  we’ve been through the bad hair days to test the best plastic free shampoos so you don’t have to.

We really care about bringing eco-friendly and sustainable products into the mainstream, making plastic, toxic free products the norm. We want to show you that sustainable is sexy and that shopping can be a conscious experience where less is more.  

For the moment, we’ve closed our physical doors and are sticking to the safety of online. You’ll find all the same great products here – and you can sign-up for livestream Zoom classes via www.animoyoga.co.uk