Our Story

Ánimo: To fill the breath. To infuse with spirit, to animate and revive.

Founded in in 2019 by dear friends Nadine and Judy (after many years of planning and the stars finely aligning) the Ánimo Store and Yoga Studio set up home on Roman Road in East London and came to life in the virtual world too.

We work with brands that we love and use ourselves. Brands that have authentic and kind people behind them. Everything you see is hand-picked and tested by us -  we’ve been through the bad hair days to test the best plastic free shampoos so you don’t have to.

We really care about bringing eco-friendly and sustainable products into the mainstream, making plastic, toxic free products the norm. We want to show you that sustainable is sexy and that shopping can be a conscious experience where less is more.  

We have recently opened our store and yoga studio doors again post lockdown. We are following Covid safety house rules. If visiting please wear a face mask and use the hand sanitiser we provide to keep everyone safe. We are busy bees keeping everything clean and we steam clean all our clothes to zap any bugs away. We are running IRL yoga and meditation classes and live streaming directly to your home too - can sign-up for livestream Zoom classes via www.animoyoga.co.uk